Dry Creek Vineyard’s wine club newsletter had begun to feel dated and boring; limiting as the brand and its audience evolved. They needed a fresh approach that could accommodate a wider range of content while making the newsletter feel more fun, dynamic, and interesting. The redesign introduced a more engaging visual moments and added some spice to the brand’s personality, creating a livelier experience that could excite and connect with both longtime customers and a younger generation of wine enthusiasts.
Scope
- Art Direction
- Layout Design
